Skip to main content

About us

Smile technology built by dentists

Your Social Smile (YSS) is an AI smile simulator for dental practices and DSOs. Patients try whitening, braces, veneers and other treatments on their own photo, and the practice gets a booking request with the before and after attached.

We built it so patients can see a realistic result before the consult, and so practices can see which of their marketing brought each case in.

Start for freeBook a demo

Clinically plausible

Nothing artificial or exaggerated

A preview only helps if the dentist can deliver it. The simulator stays within what treatment can achieve, and every result is labelled a simulation, so the clinician still decides what is possible for each patient.
Woman with whitened teethWhitened Teeth
Woman with stained teethNatural Teeth

How we work

No training needed

Patients use the simulator in their browser without help, and your team works from one Bookings queue. Setup is one short form and one snippet, so there is no training session to book.

  • Mission

    To bring the latest visual dental technology to clinicians, so they can meet what patients now expect from a modern dental experience.

  • Vision

    To become the leading dental software for visualizing cosmetic procedures in real time.

The team

For dentists, by dentists

We are cosmetic dentists, data scientists and software developers, building the simulator together for dental teams and their patients.
  • Dr. Shuaib Khaderi

    Dr. Shuaib Khaderi

    Founder

    Managing director of ICDE International Center for Dental Excellence in Abu Dhabi, and adjunct professor at ATSU Arizona School of Dentistry & Oral Health. More than 20 years as a private dental center owner in the US and UAE, and a dentist, innovator and community service provider.

  • Artem Harytonau

    Artem Harytonau

    CTO

    A decade leading technology teams in AI and fintech. As CTO at Banuba he led the company’s AI and AR/VR work. Before that he built high-frequency crypto trading systems and real-time fintech and machine-learning products.

  • Fiona Farha Kirubi

    Fiona Farha Kirubi

    CFO

    Fiona "Farha" Kirubi is a seasoned finance professional with a decade of expertise in fintech and Islamic finance. Her accomplishments span investment management, fundraising, and co-founding East Africa's first Islamic finance advisory firm. She holds board positions, co-founded a tech venture, and was named in the Women in FinTech Powerlist 2017.

Advisors

  • Shabih Rizvi

    Shabih Rizvi

    Advisor

    Investor in New Product Experimentation at Facebook, business development at Google One, founding partner and advisor at Google’s Gradient Ventures, and former partner at Kleiner Perkins. Invests in consumer and enterprise tech start-ups.

  • Dr. Khizer Khaderi

    Dr. Khizer Khaderi

    Advisor

    Founder and CEO of Vizzario Inc, a human-centered AI company in Venice, CA. Associate professor at Stanford University, where he heads the Stanford Human Perception Lab and the Stanford Performance Vision Center, and faculty at the Stanford Institute for Human-Centered AI. A neuro-ophthalmic surgeon with expertise in AI, AR/VR, wearables and applied neuroscience.

  • Dr. Jack Dillenberg

    Dr. Jack Dillenberg

    Advisor

    Dean Emeritus of ATSU Arizona School of Dentistry & Oral Health, former associate director of the California Department of Health Services and former director of the Arizona Department of Health Services. A dentist and lecturer working to improve public health through education and service. Currently Mayor of Jerome, Arizona.

See it on your site.

Three test simulations, free, on your own patient photos.
Start for freeTalk to the team